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Stoic — the future of alpine-tested technical wear
Backcountry.com combines premium design with years of community feedback on its private label gear to forge a new, honed outerwear line.
PARK CITY, UTAH (Nov. 4, 2009) – Sheets of light-density snow blanket the mountains
before an epic powder day. Solid ice has finally formed on a classic mixed line that rarely
exists. The suffocating deluge that has kept a climbing team holed up in their tent for five days at 20,478
feet has abated, giving way to a welcoming ridge of high pressure for the first ascent summit push.
It’s game on. It’s time to thrive in your element. You need Stoic.
Stoic is a new line of premium technical gear that has captured, cultured and distilled mountain
adventure into everlasting bomber apparel.
Every Stoic piece works as part of a whole. Whether you seek an ascetically spare shell
system or a fully featured alpine expedition suit, an ethereal second-skin base layer or a
bulletproof backcountry bib, Stoic delivers. Every feature, fabric and construction method is
tried and thoroughly tested not only by human hands, but by the terrain and conditions that surround us, and the
community of alpinists who share and stoke our drive. “Stoic is made for people whose gear and skills are tested by alpine terrain
and conditions,” says Bill Hartlieb, Stoic Brand Manager. “We built this line with the innovation of welded construction
and weather-protecting materials, and an ideal synergy of weight, function and durability to provide maximum comfort
and performance when you’re charging in the mountains.” Stoic has a fresh fall ’09 line-up, featuring a number of super technical pinnacle pieces:
Weighing in at less than two pounds, the fully weld-seamed Bombshell insulated Jacket
is your new backcountry friend that quietly keeps you warm and dry thanks to Cirrus
microfiber synthetic insulation and a proprietary Bombshell waterproof breathable material
that allows a bit of stretch. The burly Bombshell Bib flows unobstructed with your every move, from precise front-
pointing to dynamic knee- dropping while farming turns.
The softshell jacket Welder Collection – Lo, Hi and Insulated – will out-breathe the best
Lamaze gurus and fend off precip like a Cockatiel’s oily feathers. And for your digits, the
softshell Welder Glove features fused dynamism with superior dexterity, welded
technology and a wool liner that means warmth and comfort for your hands.
For the ladies, both in- and out-of-bounds, the Bombshell Insulated Ski Pant uses the
same comfy flat welded seams and just the right amount of Cirrus insulation on the legs.
The adjustable waist pants combine inbounds fashion and side- or backcountry function.
Stoic is the more focused newcomer, born from its predecessor, Backcountry.com brand
gear. Over the past three years, what is now Stoic has been formed and refined with the
help of feedback from hundreds of members of Backcountry.com’s Gear Guru community.
It’s the honed and tested result of the people that push their gear to the limits and tell us
about it. Core gear users helping build gear for other core users, that’s Stoic.
Check out Stoic: www.stoicgear.com.
